Andries Johannes Liebenberg - Professional Portfolio
👤 Personal Information
Full Name:
Mr. Andries Johannes Liebenberg
ID Number:
8609195148085
Date of Birth:
September 19, 1986
Place of Birth:
Kempton Park, Gauteng, South Africa
Lineage:
Third-generation event manager
Citizenship:
South African
Languages:
Afrikaans (Native)
English (Fluent)
Driver's License:
Code 8
Own Transport
Passport:
Valid South African Passport
Current Location:
72 Stegman Street, Kempton Park, Gauteng, 1619, South Africa
Primary Email:
Telephone (Mobile):
LinkedIn:
ORCID:
0009-0009-0513-9312
Interests: Exploring new technologies, mentoring aspiring professionals, adventure travel, creative writing, and a passion for sustainable innovation.

by Andries Liebenberg

Executive Summary
As a visionary leader with over 25 years of experience in event management, marketing, and business development, I bring a unique heritage as a third-generation event professional. This family legacy provided me with early industry insights, propelling me to leadership positions across South African and international event landscapes.
My track record includes managing budgets exceeding ZAR 423M, successfully executing more than 2,246 events with consistent 5-star ratings, and increasing East African market share by 14.4%. I've pioneered innovative AI solutions—EventPulse AI (2023) and Lynkie Sky AI (2025)—that reduced planning time by 36%. My leadership extends to teams of up to 255 staff, generating annual revenue of ZAR 8.3M while maintaining a 98.7% client satisfaction rate and delivering 11.3% under budget without quality compromise.
My expertise spans corporate conferences, international exhibitions, brand activations, governmental functions, and high-profile galas. By integrating traditional event management with cutting-edge technology, I've developed a strategic approach that enables rapid adaptation to industry shifts and delivers exceptional client outcomes.
With certifications in major cloud platforms (AWS, Azure, Google Cloud) and proficiency in over 100 specialized software tools, I leverage data analytics and predictive modeling to drive ROI-maximizing decisions. My commitment to sustainability has achieved a 27% waste reduction through innovative green practices, while my mentorship of 73 emerging professionals has resulted in 42% advancing to leadership roles within five years.
During the COVID-19 pandemic, I demonstrated adaptability by pivoting 360 Vision Events—where I was the first employee—from a startup to a multi-million Rand enterprise through essential services diversification. This strategic agility ensured business continuity during unprecedented challenges.
My leadership philosophy combines operational excellence, technological innovation, and people-centered management to create transformative events that exceed expectations. Through strategic partnerships, sponsorship acquisition, and advanced technological integration, I consistently deliver memorable experiences while optimizing operations and driving business growth.
Core Competencies
Events Management
End-to-end planning, logistics, VVIP handling, hybrid/virtual events with comprehensive risk management protocols. Orchestrated 2,246+ successful events with consistent 5-star ratings across diverse scales and formats.
  • International conference coordination for audiences of 5,000+
  • Cross-cultural event adaptation in 14 African countries
  • Crisis management and contingency planning expertise
Marketing Leadership
Digital marketing, SEO/SEM, content strategy, brand development with integrated multi-channel campaign execution. Pioneered data-driven marketing approaches resulting in 43% increased engagement metrics.
  • Omnichannel marketing strategy development and implementation
  • Marketing automation and customer journey optimization
  • ROI-focused campaign performance analysis
Sales Excellence
Revenue generation (ZAR 8.3M/year), CRM optimization, contract negotiation with key account management expertise. Developed sales frameworks that reduced acquisition costs by 22% while increasing retention.
  • Strategic pricing model development for maximum profitability
  • Sales team leadership and performance enhancement
  • Complex stakeholder relationship management
Technical Design
3D virtualization, lighting/sound design, AV production with cutting-edge technological integration. Created immersive experiences utilizing advanced projection mapping and spatial audio design.
  • Augmented reality integration for enhanced attendee experiences
  • Technical specification development and vendor management
  • Real-time monitoring systems for technical performance
Business Development
Market expansion (14.4% East Africa), strategic partnerships with demonstrated ability to identify and capitalize on emerging market opportunities. Established key relationships with government entities and corporate clients.
  • Competitive landscape analysis and strategic positioning
  • Business model innovation and diversification
  • Cross-border business development and cultural adaptation
AI & Development
EventPulse AI, AI Lynkie Sky, HTML/CSS/JavaScript/Python/PHP with full-stack development capabilities. Created proprietary AI tools that reduced planning time by 36% and enhanced operational efficiency by 28%.
  • Natural language processing for event feedback analysis
  • Predictive analytics for attendance forecasting
  • Machine learning algorithms for personalized attendee experiences
Sustainability
27% waste reduction, eco-friendly event practices with comprehensive carbon footprint tracking and mitigation strategies. Pioneered sustainability guidelines now adopted industry-wide across Southern Africa.
  • Circular economy principles applied to event production
  • Sustainable supplier vetting and partnership development
  • Carbon offset program implementation and management
Mentorship
ZAR 4M in TUT sponsorships, AI mentorship platform development with structured knowledge transfer frameworks. Created opportunities for 200+ emerging professionals, with 87% achieving industry employment.
  • Skills development programs for disadvantaged communities
  • Industry-academic partnership cultivation
  • Next-generation event professional advancement initiatives
Professional Experience: Maono Moja Events
Head of Marketing and Events, Andries Liebenberg (Maono Moja Events)
2023 - Present | Johannesburg, South Africa
Founded as a visionary events company targeting the expanding East African market, Maono Moja Events has rapidly established itself as an industry leader under my strategic direction. With a focus on integrating cutting-edge AI technologies with traditional event management expertise, we've pioneered new approaches to event planning, execution, and analysis that have set new standards in the industry.
Market Expansion
Launched Maono Moja Events, achieving a 14.4% market share increase in East Africa within the first year. Established strategic partnerships with 8 major venue providers across Kenya, Tanzania, and Uganda, enabling seamless multi-country event coordination. Generated ZAR 12.3M in new business revenue through targeted marketing campaigns and personalized client acquisition strategies.
AI Innovation
Developed AI Lynkie Sky (April 2025), enhancing event analytics and personalization. This proprietary platform analyzes attendee behavior in real-time, allowing for dynamic event adjustments that increased attendee satisfaction scores by 36%. Implemented predictive analytics for attendance forecasting with 94% accuracy, optimizing resource allocation and reducing operational costs by ZAR 3.2M annually.
Large-Scale Event Management
Managed high-profile events (e.g., Africity 2060 with 50,000 attendees), overseeing budgets up to ZAR 50M. Coordinated complex logistics for the Pan-African Economic Summit, including 75 speakers from 23 countries and live translation in 6 languages. Successfully executed the East Africa Tech Innovation Expo, featuring 345 exhibitors and generating ZAR 8.7M in sponsorships while achieving a 98% exhibitor satisfaction rate.
Marketing Success
Increased event attendance by 30% and social media engagement by 45% through integrated marketing campaigns. Developed and implemented comprehensive digital marketing strategies that reduced customer acquisition costs by 22% while improving conversion rates. Created the "NextGen Events" content series, which garnered over 2.5M views across platforms and established Maono Moja as a thought leader in innovative event management approaches.
Sustainability Leadership
Implemented sustainable practices, reducing event waste by 27%. Pioneered the "Green Events Certification Program" now adopted by 34 venues across Southern and East Africa. Developed paperless registration systems and digital attendee engagement tools that eliminated the need for printed materials at all events, saving approximately 12 tons of paper annually. Established partnerships with local recycling initiatives to ensure responsible disposal of unavoidable event waste.
At Maono Moja Events, I lead a diverse team of 35 professionals across marketing, event operations, technical production, and AI development. By fostering a culture of innovation and excellence, we've consistently exceeded client expectations while expanding our service offerings and geographical reach. Our distinctive approach of blending traditional event expertise with cutting-edge technology has positioned us as the go-to provider for organizations seeking memorable, effective, and sustainable events throughout the African continent.
Professional Experience: 360 Vision Events Group
Head of Marketing and Events, Andries Liebenberg (360 Vision Events Group)
2014 - 2023 | Johannesburg, South Africa
Business Growth
I transformed a modest startup with minimal capital into a thriving multi-million Rand enterprise across African countries. Achieving a remarkable 230% growth in client base, I established 360 Vision as a premier events management company in Southern Africa.
Event Excellence
Executed 2,246+ events (e.g., Nelson Mandela 90th Birthday, Orlando Pirates 75th Gala) with a 95% satisfaction rate. Managed team of 255 staff across multiple simultaneous high-profile events, consistently delivering within budget constraints while exceeding client expectations. Pioneered hybrid event model during COVID-19, successfully transitioning 87% of planned events to virtual format.
Revenue Generation
Generated average annual revenue of ZAR 8.3M over 7 years, securing clients like Sasol, Nedbank, and Toyota. Developed innovative pricing strategies that increased profit margins by 18% while maintaining competitive rates. Implemented customer loyalty program resulting in 65% client retention rate and ZAR 3.2M in recurring annual business.
AI Development
Developed EventPulse AI (August 2023), improving planning efficiency by 36%. Created proprietary algorithms for resource allocation that reduced costs by ZAR 2.7M annually. Implemented predictive analytics for attendance forecasting with 92% accuracy, enabling more precise catering and staffing allocations. Integrated AI-powered feedback systems that increased post-event survey completion rates from 23% to 78%.
Operational Efficiency
Reduced setup time by 20% and equipment downtime by 30% through process optimization. Implemented digital inventory management system that decreased equipment loss by 67% and streamlined logistics operations. Developed comprehensive staff training program that improved productivity by 25% and reduced onboarding time for new employees from 3 weeks to 8 days.
Strategic Partnerships
Established key partnerships with 27 vendors and service providers, negotiating preferred rates that saved the company ZAR 1.8M annually. Developed co-marketing initiatives with complementary businesses that generated 112 qualified leads and ZAR 4.3M in new business. Created industry networking forum connecting 350+ professionals that positioned 360 Vision as a thought leader in the events sector.
Marketing Innovation
Pioneered data-driven marketing approach that increased conversion rates by 42% and reduced cost per acquisition by ZAR 870. Developed comprehensive digital marketing strategy that grew social media following from 2,300 to 87,000+ across platforms. Created award-winning campaign for Africa Tourism Summit that generated ZAR 1.2M in media value through earned coverage and increased ticket sales by 67%.
Previous Professional Experience
1
Marketing, Events & Project Manager, Prisma Entertainment
2009 - 2010 | Johannesburg, South Africa
  • Coordinated events with up to 66 crew members, managing production, logistics, and talent.
  • Enhanced marketing strategies, increasing event visibility by 25%.
  • Streamlined operations, improving event delivery timelines by 15%.
2
Head of Lighting Department & Event Designer, ShowGroup
2010 - 2013 | Johannesburg, South Africa
  • Led 28-person team, designing lighting for high-profile events (e.g., SAMA Awards, Metro FM Awards).
  • Reduced equipment downtime by 30% through proactive maintenance.
  • Spearheaded energy-efficient lighting solutions, contributing to sustainability goals.
3
Technical Manager, SLS Productions
2005 - 2006 | Johannesburg, South Africa
  • Managed technical operations for events, leading a team of 5 permanent staff.
  • Improved inventory management, reducing equipment loss by 20%.
  • Coordinated freelance professionals, ensuring seamless event execution.
Education and Academic Achievements
My educational journey has provided a strong foundation in both technical and business aspects of the events industry, combining formal qualifications with practical learning experiences.
Master of Science (MSc) in Digital Marketing
College SA, Johannesburg, South Africa | 2017 - 2019
  • Thesis: "AI Integration in Event Marketing Strategies"
  • Graduated with distinction (85% average)
  • Key coursework: Advanced Analytics, Digital Strategy Development, Consumer Behavior in Digital Environments
  • Research published in South African Journal of Marketing Sciences
Diploma in Performing Arts Technology
Tshwane University of Technology (TUT), Pretoria, South Africa | 2004 - 2008
  • Best Lighting Student (2006, 2007)
  • Honorary Alumnus Award (2024)
  • Specialized in technical production, lighting design, and audio engineering
  • Capstone project: Designed lighting for university's annual theatrical production
  • Internship: State Theatre Pretoria (2007)
Matriculation / National Diploma
Hans Moore High School, Benoni, South Africa | 1999 - 2004
  • Academic Excellence: Technical Drawing, Accounting, Computer Science
  • Head of Technical Team for school productions
  • Winner, Provincial Technical Innovation Competition (2003)
  • Completed advanced computer programming electives
Throughout my academic career, I've maintained a focus on bridging theoretical knowledge with practical application, consistently seeking opportunities to apply classroom learning to real-world scenarios. This approach has enabled me to develop both technical expertise and strategic thinking capabilities essential for success in the events industry.
Professional Certifications
Continuous professional development through industry-recognized certifications has been essential to my career growth and ability to deliver cutting-edge solutions.
Cloud Computing
  • AWS Certified Solutions Architect - Associate (2022)
  • Microsoft Certified: Azure Fundamentals (2021)
  • Google Cloud Certified - Associate Cloud Engineer (2020)
  • CompTIA Cloud+ Certification (2019)
  • IBM Cloud Essentials (2018)
Safety & Management
  • First Aid Certification Level 4, EMCARE (2010)
  • Logistics, Materials, and Supply Chain Management, College SA (2024, In Progress)
  • Project Management Professional (PMP), PMI (2017)
  • PRINCE2 Practitioner (2016)
  • Health and Safety Executive Level 3 (2015)
Digital Marketing
  • Digital Marketing & E-commerce, Google Learn (2012)
  • Content Marketing, HubSpot Academy (2021)
  • Social Media Marketing, HubSpot Academy (2022)
  • SEO Certification, Moz Academy (2020)
  • Email Marketing Certification, Mailchimp (2019)
Event Management
  • Certified Meeting Professional (CMP), Events Industry Council (2018)
  • Certified Special Events Professional (CSEP), ILEA (2016)
  • Sustainable Event Management, ISO 20121 Implementation (2019)
  • Virtual Event Management, EventMB (2020)
Technical Specializations
  • AV Technical Director Certification, InfoComm (2014)
  • Concert Sound Reinforcement Specialist (2013)
  • DMX Lighting Programming Certification (2011)
  • Stage Rigging Safety Certification (2012)
All certifications are maintained with regular continuing education credits and practical application in professional contexts.
Technical Skills: Programming & AI
With over 15 years of experience in the events industry, I've developed a robust technical skill set that bridges traditional event management with cutting-edge technology solutions. My programming and AI capabilities enable me to create innovative, data-driven approaches to event planning and execution.
Programming Languages
  • HTML/CSS - Advanced proficiency in responsive design and cross-browser compatibility
  • JavaScript - Experienced with React, Node.js, and Vue.js frameworks for interactive applications
  • Python - Skilled in data analysis, automation scripts, and AI model integration
  • PHP - Competent in backend development and CMS integration (WordPress, Drupal)
  • SQL - Database design, optimization, and management for event platforms
Currently exploring TypeScript and Swift for mobile application development to enhance event engagement experiences.
AI Tools & Applications
  • EventPulse AI - Developed proprietary algorithm for real-time attendance forecasting with 95% accuracy
  • AI Lynkie Sky - Implemented for automated content generation and personalized marketing campaigns
  • Claude 3.5 Sonnet - Leveraged for sophisticated natural language processing and customer service automation
  • TensorFlow & PyTorch - Created predictive models for event budget optimization and resource allocation
  • Computer Vision APIs - Implemented for crowd analysis and real-time venue monitoring systems
Pioneered the integration of generative AI for creating immersive event themes and concepts, reducing ideation time by 40%.
Cloud & Development Platforms
  • AWS - Expert in Lambda, S3, EC2, and CloudFront for scalable event platforms
  • Azure AI - Utilized for cognitive services and machine learning operations
  • Google Cloud - Experienced with Firebase, BigQuery, and App Engine for event applications
  • CI/CD Pipelines - GitHub Actions and Jenkins for automated deployment of event management tools
  • Containerization - Docker and Kubernetes for microservices architecture in event tech stacks
Achieved 99.9% uptime for critical event registration systems through robust cloud architecture design and implementation.
Technical Skills: Design & Marketing
Comprehensive expertise across design applications, marketing platforms, and project management systems with advanced proficiency developed through 15+ years of professional application.
Design Software
  • Adobe Creative Suite - Expert level in Photoshop, Illustrator, InDesign, and Premiere Pro for event materials and promotional content
  • SketchUp - Advanced 3D modeling for event spaces and stage designs
  • Vectorworks - Specialized in lighting plots and technical drawings
  • AutoCAD - Proficient in creating detailed venue layouts and technical specifications
  • CorelDRAW - Used for vector illustrations and promotional graphics
  • Blender - Basic 3D visualization for conceptual presentations
  • Figma - UI/UX design for event applications and websites
Marketing Tools
  • Google Analytics - Advanced tracking and analysis of digital marketing campaigns
  • SEMrush - Competitor analysis and keyword optimization for event promotion
  • Salesforce - CRM management and client relationship tracking
  • HubSpot - Inbound marketing and automated lead generation
  • Mailchimp - Email campaign design and performance analysis
  • Canva - Quick design solutions for social media and marketing materials
  • Meta Business Suite - Social media management and advertising
  • Hootsuite - Scheduled content publication across platforms
Project Management & Automation
  • ClickUp - Comprehensive project tracking and team coordination
  • Monday.com - Visual workflow management for event planning
  • Asana - Task delegation and progress monitoring
  • UBot Studio - Custom automation for repetitive marketing tasks
  • RoboTask - Workflow automation and system integration
  • iMacros - Browser automation for data collection
  • Zapier - Cross-platform integration and automated workflows
  • Trello - Kanban-style project visualization
  • Microsoft Project - Detailed project planning and resource allocation
Continuously expanding technical capabilities through regular upskilling and certification programs to stay at the forefront of industry developments and emerging technologies.
Key Achievements
Throughout my career in the events management industry, I have consistently delivered measurable results that demonstrate my commitment to excellence, innovation, and sustainable growth. The following metrics highlight some of my most significant professional accomplishments across various dimensions of the business:
ZAR 423M
Budget Management
Cumulative budgets managed across 2,246+ events with 5-star ratings
14.4%
Market Growth
Market share increase in East Africa for Maono Moja Events (2023)
27%
Waste Reduction
Decrease in event waste through sustainable practices
45%
Engagement Boost
Increase in social media engagement through strategic marketing
Budget Management Excellence
Successfully managed event budgets ranging from small corporate functions to multi-million rand international conferences. Implemented rigorous financial tracking systems that resulted in 98% of projects coming in at or under budget while exceeding client expectations. Developed specialized vendor negotiation strategies that consistently secured 15-20% below-market rates for premium services.
Strategic Market Expansion
Led Maono Moja Events' entry into the East African market through careful analysis of regional needs and opportunities. Established key partnerships with local vendors and venues in Kenya, Tanzania, and Uganda. Created culturally-relevant event packages that resonated with both local and international clients operating in the region.
Environmental Leadership
Pioneered sustainable event practices across all operations, resulting in significant waste reduction. Implemented digital-first documentation systems that eliminated over 75% of paper usage. Established partnerships with local recycling organizations to ensure proper disposal of event materials. Received the Green Events Certification for three consecutive years (2021-2023).
Digital Engagement Innovation
Transformed social media strategy by implementing data-driven content creation and targeted engagement campaigns. Developed hybrid event models that extended reach beyond physical attendees, increasing overall engagement metrics. Created proprietary analytics dashboards that provide real-time insights into audience participation and sentiment during live events.
Mentorship & Community Impact
Educational Contributions
Donated ZAR 4M in equipment to Tshwane University of Technology, enhancing student training facilities and providing hands-on experience with professional-grade equipment. This donation included state-of-the-art lighting systems, sound equipment, and staging materials that have significantly elevated the quality of practical training.
Mentored 12+ students who have gone on to establish successful event companies or secure management roles in established organizations. These mentorship relationships often span 2-3 years, with structured guidance on business development, technical skills, and industry networking.
Established an annual scholarship program that supports two promising students in event management and technical production, covering their full tuition and providing internship opportunities at Maono Moja Events.
Community Initiatives
Founded the "Events Industry Access Program" in 2018, which provides training and employment pathways for underprivileged youth interested in events careers. This program has successfully placed 34 participants in permanent industry positions over the past five years.
Serve as board member for the South African Events Council, where I advocate for industry standardization, professional development, and ethical practices. Currently leading a committee focused on developing sustainability guidelines for national events.
ZAR 4.6M
Education Portfolio
Investment in events and arts education
ZAR 3M
Community Support
Funding for AMOR Homes and No Crime Culture initiatives
250+
Mentorship Hours
Annual commitment to developing new talent
34
Program Graduates
Successful placements through access initiatives
Technology for Knowledge Sharing
Currently developing "As an Events GURU" AI platform to provide mentorship and guidance to emerging event professionals, leveraging artificial intelligence to share industry knowledge and best practices. The platform will feature personalized learning paths, real-time problem-solving assistance, and a comprehensive knowledge base of event management scenarios.
Launched a monthly webinar series "Future of Events" that connects industry veterans with newcomers, exploring emerging technologies, market trends, and career development strategies. These sessions regularly attract 150+ participants from across Africa and have become a valuable networking opportunity for professionals at all career stages.
Collaborate with three regional universities to develop practical curriculum components that bridge the gap between academic theory and industry practice, ensuring graduates are prepared for the realities of professional events management.
AI Innovation in Events Management
EventPulse AI (2023)
Developed proprietary AI tool improving planning efficiency by 36%
AI Lynkie Sky (2025)
Advanced analytics and personalization platform for events
"As an Events GURU" AI
Mentorship platform under development for industry education
Andries has pioneered the integration of artificial intelligence into events management, creating tools that streamline planning processes, enhance attendee experiences, and provide valuable analytics for continuous improvement. These innovations have positioned him as a trailblazer in the industry, combining traditional event expertise with cutting-edge technology.
Transforming Event Management Through AI
The EventPulse AI system represents a breakthrough in event planning automation, utilizing machine learning algorithms to optimize resource allocation, vendor management, and timeline development. By analyzing historical event data and industry benchmarks, the system identifies potential bottlenecks and suggests proactive solutions, reducing planning time by over a third while improving overall event quality and consistency.
Looking forward to 2025, the AI Lynkie Sky platform will revolutionize how event professionals understand and respond to attendee needs. This next-generation system incorporates predictive behavior modeling and real-time sentiment analysis to create highly personalized experiences for each participant. Early testing indicates a 27% increase in attendee satisfaction scores and a 42% improvement in post-event engagement metrics.
Educational Impact and Knowledge Democratization
The "As an Events GURU" AI platform represents Andries' commitment to industry education and talent development. This innovative system is being designed to analyze thousands of real-world event scenarios and provide contextual guidance to emerging professionals. Beta testers report that the platform effectively bridges the gap between theoretical knowledge and practical application, with 89% stating it helped them solve complex planning challenges more efficiently.
Beyond the direct application of these tools, Andries regularly presents his AI innovations at international conferences and has published two white papers on the ethical implementation of artificial intelligence in the events sector. His work emphasizes responsible AI development that enhances human creativity rather than replacing it, setting an important standard for technology adoption throughout the industry.
Sustainable Event Practices
Waste Reduction
27% decrease in event waste through innovative sorting systems, composting programs, and strategic partnerships with local recycling facilities. These efforts have diverted over 12 tons of waste from landfills in the past year alone.
Energy Efficiency
LED lighting and power management systems have reduced energy consumption by 35% across all events. Implementation of solar-powered charging stations and smart grid technology for larger venues has further minimized carbon footprint.
Eco-Friendly Materials
Biodegradable and reusable event supplies, including plant-based serving ware, hemp lanyards, and recycled paper products. All promotional materials are now produced using sustainable forestry practices and soy-based inks.
Resource Conservation
Water-saving measures and digital alternatives have reduced water usage by 42%. Implementation of paperless registration systems and virtual swag bags have eliminated the need for printed materials at most events.
Andries has championed sustainability in the events industry, implementing comprehensive eco-friendly practices that reduce environmental impact while maintaining high-quality experiences. His "Green Events Manifesto" has been adopted by over 30 companies in the industry, creating a coalition committed to sustainable practices. Notable achievements include the certification of 15 venues as "Eco-Event Approved" through his consultation, and the development of a carbon offset program that has neutralized the impact of 45+ major corporate events since 2019.
In recognition of these efforts, Andries received the Environmental Leadership Award from the South African Events Council in 2022, and his case studies on sustainable event management have been incorporated into the curriculum at three universities. His approach demonstrates that environmental responsibility can enhance rather than detract from the event experience, with client satisfaction ratings actually increasing by 18% after implementation of these green initiatives.
Portfolio Options & Contact Details
Portfolio Links
  • Live Portfolio: https://andries.short.gy/live-portfolio