Sales Excellence: Andries Liebenberg
Over R86 million in revenue generated across a decade of proven sales leadership and client relationship excellence.
Executive Performance Summary
10+ Years of Excellence
From June 2014 through February 2025, I've consistently delivered exceptional sales results across approximately 375 invoices, generating over R86 million in total sales value including VAT.
My performance demonstrates both resilience and growth capability, recovering strongly from market fluctuations and achieving a remarkable peak of over R16 million in 2022.
My sales performance shows a clear upward trajectory over the years, with significant growth particularly evident in 2019 and 2022. Even during challenging periods, I've maintained strong client relationships and revenue generation.
Key Performance Indicators
R86M+
Total Sales
Revenue generated between 2014-2025
R229K
Avg. Invoice Value
Demonstrates high-value transactions
375+
Total Invoices
Consistent business development
R16M+
Peak Year (2022)
Record-breaking annual performance
These metrics represent a decade of dedicated client relationship building and sales excellence. Each transaction reflects my commitment to delivering exceptional value and maintaining financial discipline throughout my client engagements.
Year-Over-Year Growth
My sales journey demonstrates consistent long-term growth with remarkable resilience. Starting modestly in 2014, I achieved substantial growth through 2019, navigated the challenges of 2020, and reached an exceptional peak in 2022 exceeding R16 million. My ability to recover strongly in 2024 after a dip in 2023 highlights my adaptability and commitment to sustained performance.
Client Portfolio
Insurance Institute of Gauteng
Premier client partnership
Key Financial & Insurance Clients
Saifair, EQ-FIN, Munich Re, Allianz
Diverse Client Base
Multiple industries and sectors served
I've cultivated strong relationships with industry leaders, particularly in the insurance and financial sectors. While maintaining a diverse client portfolio, I've established myself as a trusted partner to the Insurance Institute of Gauteng, generating over R12 million in revenue through this relationship alone. My client-focused approach creates lasting partnerships based on exceptional delivery and understanding of specific industry needs.
Seasonal Performance Insights
Peak Season: Aug-Nov
Consistently strong sales in Q3-Q4
November Leadership
Top month with R2.2M+ in sales
Q2 Planning Focus
Strategic preparation for peak season
Year-Round Relationships
Maintaining client engagement in all periods
My sales data reveals clear seasonal patterns, with peak performance consistently occurring between August and November. This understanding allows me to strategically plan resources and initiatives to maximize opportunities during high-volume periods while maintaining strong client relationships year-round.
Client Relationship Excellence
Discover
I take time to thoroughly understand each client's unique needs, challenges, and objectives before proposing solutions.
Strategize
Working collaboratively, I develop tailored strategies that align with client goals and deliver measurable value.
Execute
Implementation is managed with attention to detail, ensuring exceptional delivery and consistent communication.
Evolve
I maintain ongoing relationships, continuously seeking feedback and opportunities for improvement and growth.
Industry Specialization
Insurance Sector Leadership
My strongest relationships are within the insurance industry, where I've developed deep expertise in understanding sector-specific needs and delivering tailored solutions. The Insurance Institute of Gauteng represents my most significant partnership.
Financial Services Excellence
I've consistently delivered exceptional results for financial services clients including EQ-FIN, Graduate Institute of Financial Science, and multiple banking institutions, helping them achieve their strategic objectives.
Corporate Events Mastery
Many of my client relationships center around high-value corporate events and initiatives that strengthen their brand positioning, employee engagement, and customer relationships.
Invoice & Transaction Analysis
Transaction Volume
375+ invoices issued
Peak Activity
90+ invoices in 2021-2022
Monthly Patterns
Highest volume in July & November
My transaction history demonstrates both consistency and scalability in client engagements. The correlation between invoice volume and revenue highlights my ability to secure high-value opportunities while maintaining efficient transaction management. Peak years show both increased frequency and average value of transactions, reflecting expanded client relationships and service scope.
Client Satisfaction Excellence
Minimal Adjustments
Only 14 credit notes across 375+ invoices, representing exceptional accuracy and client satisfaction.
Financial Discipline
Zero outstanding balances across all reported transactions, demonstrating effective project management and client relationships.
Recurring Relationships
Strong repeat business with key clients, showcasing the value and satisfaction delivered consistently over time.
Growing Engagements
Increasing transaction value with established clients, reflecting deepening relationships and expanded service scope.
Resilience Through Market Changes
Navigating the 2020 Downturn
When sales dipped to around R5M in 2020 (likely influenced by the global pandemic), I adapted quickly by developing alternative engagement strategies and maintaining strong client communication. This positioned us well for the strong recovery that followed.
Achieving Record Growth in 2022
By leveraging established relationships and identifying new market opportunities, I was able to more than triple the 2020 performance, reaching an exceptional R16M in sales during 2022. This demonstrates my ability to capitalize on favorable market conditions while delivering exceptional client value.
Adapting to 2023 Market Shifts
When the market shifted again in 2023, causing a return to R8M in sales, I focused on strengthening core relationships and refining value propositions. This strategic approach enabled a strong recovery in 2024, nearly doubling performance to R14M.
Monthly Performance Trends
Strategic Planning Cycle
Understanding monthly patterns allows me to align resources with peak periods and focus on strategy development during quieter months.
Client Budget Alignment
The strong performance in Q3-Q4 aligns with typical corporate budget cycles, allowing me to time proposals for maximum impact.
Event-Driven Success
Many peak periods correspond with major industry events and conferences, where my services deliver exceptional value.
Top Client Contributions
Insurance Institute of Gauteng
My premier client partnership has generated over R12M in revenue through consistent delivery of exceptional value and strategic alignment with their organizational objectives.
Assmang (Pty) Ltd
This relationship demonstrates my versatility across industries, delivering significant value to one of South Africa's leading mining and minerals companies.
Allianz
My partnership with this global insurance leader showcases my ability to meet the exacting standards of international organizations while delivering measurable business impact.
Sales Strategy & Approach
Client-Centric Focus
I begin every relationship by deeply understanding the client's business objectives, challenges, and industry context. This foundation ensures all recommendations deliver genuine value.
Relationship Building
Rather than pursuing transactional interactions, I invest in developing trusted advisor relationships that create long-term value for both parties.
Value Demonstration
I clearly articulate how my solutions translate into measurable business outcomes, helping clients understand the concrete ROI of our partnership.
Continuous Improvement
Each client engagement informs my approach to future opportunities, creating a cycle of ongoing refinement and enhanced value delivery.
Partner With Excellence
Reach Out
Contact me to discuss your business objectives and how my proven track record can help you achieve exceptional results.
Discover
Together, we'll explore your specific needs and opportunities, identifying the most impactful areas for collaboration.
Strategize
I'll develop a tailored approach designed to deliver measurable value aligned with your organizational goals.
Succeed
Experience the results of our partnership through exceptional delivery and ongoing relationship development.
Ready to transform your business outcomes with a proven sales professional? With over R86 million in revenue generated and deep expertise across the insurance and financial sectors, I'm committed to delivering exceptional value and building lasting partnerships. Contact me today to begin our conversation.