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Andries Liebenberg
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Welcome to My Portfolio:
Highly respected Head of Marketing and Events Executive with 20+ years of cross-industry expertise spanning Marketing, Events, Sales, Development (Code), and Business Growth. Proven track record in driving innovation and delivering exceptional results.
About Me
Executive Experience
  • Bringing 20+ years of strategic leadership as a renowned Head of Marketing & Events Executive (CMO/Manager at Maono Moja Events & 360 Vision Events Group).
Deep Expertise
Deep expertise blending technical production (Diploma: Entertainment Technology TUT) with strategic Marketing, Sales, Development (Code), and Business Growth.
Proven Ability
Proven ability to manage large-scale projects (budgets >R423M, 2,246+ events), lead diverse teams, and drive significant growth (e.g., 28% market share increase for Maono Moja).
Passionate Mentor
Passionate mentor (TUT/AFDA) and innovator committed to sustainable practices and cutting-edge technology integration (AI, Cloud, VR/AR).
It runs in my veins.
Third-generation event professional with foundational experience from a young age.
Events Management
Extensive Experience
With over 20 years in the industry, I've orchestrated more than 2,246 successful events, honing my expertise in end-to-end event management. From conceptualization to flawless execution, I bring a wealth of knowledge and a track record of delighting clients.
Budget Management
Navigating complex logistics and multimillion-rand budgets is second nature to me. I've managed event costs exceeding ZAR 423 million, ensuring every rand is maximized to deliver an exceptional experience.
Technical Production Expertise
Lighting, sound, AV, stage design - I'm a master of technical production, elevating events with my creative flair and technical know-how. I seamlessly integrate the latest innovations to wow audiences and elevate the guest experience.
High-Profile Clients
My event management prowess has earned the trust of industry leaders like Africity 2060, Transnet, ABSA, SASOL, Nedbank, and Liberty Life. I've delivered exceptional results for these prestigious clients, cementing my reputation as a go-to expert in the field.
Beyond dazzling productions, I'm a visionary pioneer, seamlessly fusing cutting-edge technology—from virtual/hybrid platforms to AI—with deeply ingrained sustainable practices. This innovative approach has yielded a remarkable 40% reduction in event waste. Furthermore, my deep expertise extends to meticulous VVIP protocol management, having flawlessly executed high-profile international events in prestigious locales like Dubai and India.
Marketing Mastery
Executive Leadership
Driving comprehensive marketing strategies across diverse industries.
Proven Results
Increasing event attendance (+30%), boosting social media engagement (+45%).
Digital Expertise
Expertise in integrated digital campaigns (SEO/SEM, Content, Social Media, Email, PPC) and traditional marketing.
Andries uses a data-driven approach, skilled in brand development, campaign management, market research, and public relations. He is proficient with 100+ marketing software tools.
Sales Excellence
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Revenue Generation
Consistently exceeded sales targets, generating average annual revenues of R7.3M - R8.3M (over 11 years).
2
Sales Methodologies
Developed and implemented scalable sales methodologies and strategic pricing models.
3
Sales Improvement
Proven success in increasing sales revenue (+20%) and market share (+15%).
4
CRM Expertise
Expertise in CRM systems (Salesforce, HubSpot, etc.) to enhance team productivity (+30%).
He is a strong leader focused on client relationship management and strategic partnership development resulting in customer acquisition boosts (+35%).
Technical Development
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Bridging the Gap
Between marketing/event strategy and technical execution.
2
Coding Skills
Proficient in HTML, CSS, JavaScript, Python, PHP for custom solutions, landing pages, and automation.
3
Cloud Computing
Expertise in Cloud Computing (AWS Certified, Azure Fundamentals, Google Cloud Certified).
4
AI Integration
Experienced in AI integration, including developing proprietary AI models for marketing optimization.
AI Tools & Projects
I develop cutting-edge AI solutions that revolutionize events and marketing operations.
EventPulse AI
My proprietary platform streamlines event planning with intelligent scheduling and predictive analytics. Improves efficiency by 36%.
AI Lynkie Sky
Launching April 2025, this innovative tool will integrate cloud capabilities with advanced marketing analytics.
Custom AI Models
I develop specialized models like oh-dcft-v3.1-claude for personalized marketing weighting and analysis.
4
NeuroLogix AI
NeuroLogix AI is an AI-driven network offering personalized guidance, workflow automation, and strategic growth support. It integrates across business functions like employee assistance and client onboarding, while ensuring privacy and compliance.
Business Growth Strategies
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Strategic Planning
Driving significant organizational scaling and market penetration.
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Geographic Expansion
Africa & International, service line diversification.
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Operational Efficiency
Leveraging technology (AI, Cloud) for scalable growth (+30% scalability improvement).
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Financial Planning
Risk assessment, and driving consistent revenue growth (Average R7.3M+ annually).
Mentorship & Industry Leadership
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Nurturing Talent
Deeply committed to nurturing the next generation of event and marketing professionals.
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Active Lecturer
Guest lecturer and curriculum contributor at Tshwane University of Technology (TUT) and AFDA.
3
Industry Impact
Significant contributions including ZAR 4M+ in equipment sponsorship for TUT's Entertainment Technology program.
Andries is focused on instilling values of continuous learning, innovation, ethical practices, and client-centricity.
Thank You to My Amazing Clients
Your continuous support and collaboration have made me feel like the "Grates Snowman" throughout my professional journey. I am deeply grateful for the trust you've placed in my services.
Each logo represents a valued partnership that has contributed to my success. Thank you for allowing me to be part of your brand journey.
Connect and Collaborate
Reach out through any of these channels to discuss opportunities:
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Portfolio & Resources
Full Live Portfolio
Dive into My Daily Updates and Life Portfolio
Showcase
Selected Highlights from My Spectacular Events
Downloads
All documents for project screening
Additional Contact Methods
Microsoft Teams
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